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 While Power Point is a widely used tool for presentations, not using it can be even more effective than you may know. Company after company trots into the conference room and sets up the viewer to walk management through a canned set of reasons they should do business with them. After literally dozens of hours have . . . → Read More: The Power Point Trap  Needs based selling, branding, top down selling, and 100 other solidified tactics crack me up! The mere assumption that selling can be done in the parking lot before the meeting ever takes place is laughable. Let’s take some of these one at a time. Needs Based Selling; the name gives it away. Identify the need and then . . . → Read More: Seminar Tactics |
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